Key Distinctions Between SMS & MMS Messaging

 

Once you have built your audience and have your message, then it is time to decide between an SMS or MMS message.  Here are the pros and cons of each:

 

SMS Messages

 

Pros:

  • Most affordable messaging option

  • Send to a Target List

  • Attach Mobile Coupons

  • Attach Mobile Webpages

Cons:

  • 160 character limit

MMS Messages

Pros:

  • 500 character limit

  • Alternative message for non-MMS supported contacts

  • Attach a .jpg Image File

  • Attach a .mp3 Audio File

  • Attach a .3gp Video File

  • Attach a .gif Animated Image File

  • Send to a Target List

  • Attach Mobile Coupons

  • Attach Mobile Webpages

Cons:

  • More expensive